Drive in Beauty Identity
Anti DWI Campaign
The initial concept was to come up with a logo for a campaign of posters and PSAs that would creatively show life not under the control of alcohol. We thought of the idea of using a hand drawing of an old truck, similar to the popular Life is Good t-shirt and bumper sticker ads. Drive in Beauty is culled from the Navajo concept of “Walking in Beauty,” and the idea of living in Hozho, or harmony with the world. The little truck took on the role of more of a mascot or character, and appears on t-shirts, hoodies, billboards (pictured below) and a variety of other swag.
McKinley County DWI Program
Design Logo Illustration Video Animation
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