Drive in Beauty

Anti-DWI Campaign Video

A 30 second movie screen public service announcement, targeting the reservation areas of the southwest, particularly around Gallup, New Mexico. The concept is based on the Navajo Blessing Way chant:

Now I walk in beauty, beauty is before me,

beauty is behind me, beauty is above me,

beauty is all around me.

It pertains to being in harmony with one’s environment and life. We simply modernized this idea to include the current mode of travel. One cannot be in beauty or harmony while driving under the influence. Something is out of balance. The spot depicts the local area and visits well known landmarks of Gallup NM, the Navajo Nation, and the Zuni Reservation.

Glyph Engine conceived, wrote, illustrated, and animated this piece.

Client

McKinley County DWI Program

Category

Design Logo Illustration Video Animation