Enchantment Physical Therapy Identity
New Mexico PT Small Business
The mark is borrowed from the Zia symbol, the official logo for the State of New Mexico. The Zia is a circle with sixteen lines coming out from it. It might evoke the sun here. We manipulated the usual zia and made the horizontal lines going through the symbol curved, representing a more flowing, healing, aspect to the design. It also subtly alludes to the curve of bones, particularly a backbone, which is the connection to physical therapy manipulation. The blue and yellow are soothing and healing like the New Mexico sky and sun.