Silver Stallion Coffee Identity
The Silver Stallion Saloon was a notorious bar in Gallup NM on Route 66. It got shuttered by the authorities because of a bad reputation for serving to already inebriated customers. But it had a cool neon sign and an even cooler name, so a local biking enthusiast resurrected the name and the original sign and repurposed it to something just as addicting, yet a bit more respectable and positive: excellent coffee and bike riding. We retooled the original horse outline and freshened up the typeface with something which alludes to the scrolling type of the west, invoking the movement of horses hooves.
Client
Silver Stallion Coffee
Category
Logo
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