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Genuine Gallup Billboard Campaign

Billboards (40’ x 10’)

A series of billboards designed for the City of Gallup. We took the old 50’s postcard concept (now very much overdone) of a place name done in big bubbly letters and filled with local color, but instead of filling the letters, we wanted to show that the landscapes of the southwest could not be contained.


City of Gallup


Concept, Photography, Design