McKinley County Identity Rebranding a Large Government Agency This strong iconic mark embodies the essence of McKinley County, New Mexico: solidly within Indian Country, it offers elements of Native tradition with the classical symbols of American democracy. Filled...
Silver Stallion Coffee Identity The Silver Stallion Saloon was a notorious bar in Gallup NM on Route 66. It got shuttered by the authorities because of a bad reputation for serving to already inebriated customers. But it had a cool neon sign and an even cooler name,...
Click through Images Recognizing Brokenness in Substance Abuse Counseling McKinley County Intensive OutPatient Program Identity The intensive outpatient program works with a majority native population in Gallup NM, counseling clients who suffer from substance abuse....
The Three Little Sheep Campaign The initial idea was to create a 90 second movie preview ad for local theaters for the Office of Emergency Management. The classic story of emergency management is “The Three Little Pigs.” But what if we made a southwest version of this...
War Goat Identity War Goat is a small company that makes custom, handmade knives. The brand was actually that— a binary black and white option for stamping into metal or other surfaces— goat-hide anyone? The playful, cheeky nature of the marks mirror the temperament...
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