by Admin | Oct 17, 2018
Enchantment Physical Therapy Identity New Mexico PT Small Business The mark is borrowed from the Zia symbol, the official logo for the State of New Mexico. The Zia is a circle with sixteen lines coming out from it. It might evoke the sun here. We manipulated the usual...
by Admin | Oct 17, 2018
Gallup Family Fitness Identity Community Fitness Events Gallup Family Fitness is a program encouraging physical activity that is friendly for the whole family. Anyone in the community was encouraged to participate in city-wide events like hiking, biking, and other...
by Admin | Oct 17, 2018
McKinley County Compliance Identity County Parole Program The Compliance Program is a parole system for ex convicts just out of jail or prison in Gallup NM. We wanted a look that conveyed “officer” and the intimidation factor of the sheriff, hence the starred badge...
by Admin | Oct 17, 2018
Drive in Beauty Identity Anti DWI Campaign The initial concept was to come up with a logo for a campaign of posters and PSAs that would creatively show life not under the control of alcohol. We thought of the idea of using a hand drawing of an old truck, similar to...
by Admin | Oct 17, 2018
Squash Blossom Classic Identity Annual Bike Racing Event The Squash Blossom Classic is a series of annual biking events that happen in Gallup NM. The squash blossom is an ornate Navajo necklace design using silver and turquoise. In the mark, we use a representation of...
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