Enchantment Physical Therapy Identity New Mexico PT Small Business The mark is borrowed from the Zia symbol, the official logo for the State of New Mexico. The Zia is a circle with sixteen lines coming out from it. It might evoke the sun here. We manipulated the usual...
Gallup Family Fitness Identity Community Fitness Events Gallup Family Fitness is a program encouraging physical activity that is friendly for the whole family. Anyone in the community was encouraged to participate in city-wide events like hiking, biking, and other...
McKinley County Compliance Identity County Parole Program The Compliance Program is a parole system for ex convicts just out of jail or prison in Gallup NM. We wanted a look that conveyed “officer” and the intimidation factor of the sheriff, hence the starred badge...
Drive in Beauty Identity Anti DWI Campaign The initial concept was to come up with a logo for a campaign of posters and PSAs that would creatively show life not under the control of alcohol. We thought of the idea of using a hand drawing of an old truck, similar to...
Squash Blossom Classic Identity Annual Bike Racing Event The Squash Blossom Classic is a series of annual biking events that happen in Gallup NM. The squash blossom is an ornate Navajo necklace design using silver and turquoise. In the mark, we use a representation of...
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